Drops subscription payments and allows customers to pay a one-time fee for their web hosting packages.

2ip, a shared hosting provider, today announced the launch of its 'Pay to Own' sales model, allowing customers to pay a one-time fee for the web hosting they need, without any recurring subscription costs.

The company claims that the new payment model is ideal for small businesses or individuals seeking a simple, ad-free web presence without a continual cost. It adds that customers can even use a free 2ip sub-domain to eliminate domain name registry fees and use the company's free web site builder tools to avoid costs associated with creating the site.

The company also says that it will use high-end servers to host 'Pay to Own' customers. Each system is powered by Dual Quad Core processors and between 4 and 8 GB RAM. To keep hosting costs low and maximize quality, it adds that it intensively uses automation and virtualization procedures to manage existing hosting accounts and provision new sign ups.

"Web sites hosted in our 'Pay to Own' program are designed for web newcomers who are looking to get online without the recurring expense. With 2ip, it's like having an electronic business card with a professional feel," said Jimmy Tanzil, managing director of Ichthys Media LLC, 2ip's parent company.