Accuses the search engine behemoth of breach of contract and unfair business practices.
AIT Inc., an ICANN accredited registrar and web hosting services provider, today announced that it has moved the United States District Court for the Northern District of California to substitute in as the representative plaintiff in a lawsuit against Google that accuses the search engine giant of breach of contract and unfair business practices.
AIT's claims center around the issue of click fraud and Google's refusal to take steps against it even though the company is well aware of the practice. AIT mentions that it has advertised with Google for years and now seeks the help of the law firms of Kabateck Brown Kellner LLP, Chitwood Harley Harnes LLP and Law Offices of Shawn Khorrami as representatives for the action.
"Google is able to block spamming efforts from its own Google Gmail service and should do the same to protect its pay-per-click advertising clients. However, Google chooses to do nothing because substantive action would both invalidate the current paid search model and because a lot of people are making a lot of money from this," said Clarence Briggs, AIT's CEO.
AIT says it has lost hundreds of thousands of dollars to fraudulent clicks even though Google has the capability to detect fraud. "We have been watching this and documenting it for some time, not only for ourselves but for our customers from our network and several other networks and we have the technical expertise to prove without a doubt that it is happening and that Google could do something about it if they wanted to," adds Briggs.