AIT's Chief Executive Officer says the $90-million dollar offer leaves the central issue of fraud itself unresolved.

AIT, a webhosting company, the lead plaintiff in a pending federal class action lawsuit against Google over click fraud in California is mounting a dual challenge to the proposed settlement in an Arkansas case on the same issue.

Clarence Briggs, AIT's Chief Executive Officer says the $90-million dollar offer leaves the central issue of fraud itself unresolved. So, Briggs is not only pursuing the case in a California courtroom but also in a Washington hearing room. "I've gone to Capitol Hill and spoken with members of the US Senate and representatives for the Judiciary Committee," said Briggs. "We have been contacted and asked for additional information on this issue; they have told us that hearings are likely and I expect to go testify," said Briggs. "When officials see the scope of the issue, businesses losing potentially billions annually, they will find it extremely disturbing."

AIT is also using a non-profit organization. It created called iGeryon to collect information and consolidate complaints from companies who believe they have been defrauded. AIT's legal team has termed the proposed settlement as 'financially meaningless' to Google. The only cash involved - about $30-million - is for attorney's fees.

"Unchecked, fraud is only going to get worse, and this settlement strips advertisers of any protection," said Charles Petruzzi, President of Click Authority, an independent click fraud detection service. "As it is, all advertisers get is promises from the major pay-per-click providers that fraud is under control, but when the settlement says nothing about improving fraud prevention, those promises sound very hollow."

"Many of the click verification service providers have expressed reservations on behalf of their clients due to fear of retribution from Google if they complain publicly or "opt out" of the settlement. Google is a great company that has achieved some wonderful things on behalf of the Internet community," says Briggs.