Forms a non-profit association, The Green Grid; seeks to reduce data center power and cooling levels to the mutual benefit of business and environment.

AMD, HP, Sun Microsystems and IBM, today announced 'The Green Grid' to serve IT professionals seeking to lower power consumption in data centers.

A group of technology industry leaders today announced their intent to form The Green Grid to help reduce growing power and cooling demands in enterprise data centers. AMD, HP, Sun Microsystems and IBM represent the founding sponsors of The Green Grid, an open, global organization whose goals are supported by the Environmental Protection Agency (EPA) and the Alliance to Save Energy. Members include those who want to decrease the data center and other IT facility energy usage patterns by defining and propagating best practices in data center operation, along with construction and design.

The company says that, as an independent, non-profit association, The Green Grid is open to any and all IT industry professionals with an interest in addressing global energy consumption issues, particularly data center managers and IT operations executives.

"Data center power consumption is a growing global concern on both a business and environmental level. The Green Grid was founded in order to bring the brightest minds in the industry together to help define innovative energy solutions that will improve performance-per-watt across the industry, today and tomorrow," said Marty Seyer, Senior VP, commercial and performance computing, AMD.

"Sun has long understood the need for broad industry coordination on energy efficient technology and sees The Green Grid as a complimentary effort to its work aligning the industry around a standard metric for energy consumption," said Ed Hunter, Director, Eco Responsibility Initiative, Sun Microsystems.