IceRocket will refer visitors to Answers.com for reference content; GuruNet will receive a share of revenue generated by its referral traffic.

GuruNet Corporation, a provider of online reference information and owners of the Answers.com reference search engine and IceRocket.com, a privately held search engine for blogs, today announced an agreement and the launch of a partnership between the companies.

As per the agreement, IceRocket will refer its visitors to Answers.com for reference content, and Answers.com will send its blog search traffic to IceRocket. GuruNet will receive a share of any revenues generated by its referral traffic.

"IceRocket takes a novel approach to search, providing options for a host of different types of searches," explained Jeff Cutler, Chief Revenue Officer of GuruNet. "Blogging in particular is only gaining momentum as a mainstream medium, and we're pleased to be partnering with a company that has successfully built tools to efficiently locate relevant content in the blogosphere. We look forward to serving both of our user bases, sharing the best of each property when appropriate."
   
"We wanted to add a premier content element to our service, and Answers.com clearly leads the industry in reference content. It's a win-win situation and we look forward to exchanging specific types of traffic with them; each party will do what it does best and the user benefits," said Blake Rhodes, CEO of IceRocket.