The search engine marketing tool will enable its e-commerce customers to improve search engine rankings.

Aplus.Net, an Internet solutions provider, yesterday announced the release of a new marketing tool, e-commerce Booster for Miva Merchant 5 shopping cart software.

The key purpose of this tool, according to the company, is to provide Miva users with better website indexing capabilities for improving their natural search rankings with online search engines such as Google, Yahoo, and MSN. The e-commerce Booster has several features for improving search engine marketing like automatic insertion of meta tags in HTML pages generated by the Miva software, automated submission of the website to major search engines, and creation of a Google Sitemap designed for online stores.

The tool allows store owners to better promote their stores by increasing rankings with various search engines, translating into more traffic and ultimately into boost in e-sales, says the company. It is available free of charge for customers with ePro and Maxima hosting plans.

Aplus.Net also offers other MIVA tools like 'Connectors', enabling customers to integrate their MIVA-powered online storefronts into the listings of the most popular mass merchants and directories on the Internet.

John Martis, EVP of Operations at Aplus.Net comments, "We developed all aspects of this product in-house, and the reason we chose to focus on this type of tool is because online exposure is becoming increasingly vital for online businesses."