Moscow's Kekc FM is the newest station to discover popularity of a web address ending in .FM.

BRS Media's dotFM, a registry for web addresses ending in .FM, announced today that Moscow's Kekc FM and growing number of radio stations are realizing a great sounding web address ends in .FM.

The company states that MediaPlus FM's Kekc FM is the newest station in the Moscow and Saint Petersburg area, that can be heard 'Live on the Web' using Microsoft's Window Media Player. It als adds that by extending their brand online, Kekc FM ensures top of mind awareness and also makes it easier for their listeners to locate them Online.

It avers that it was the first domain registry to offer premium multimedia domains like .FM & .AM and claims that over the past 10 years, it has engaged thousands of web sites and radio stations to move up to an .FM web address. It further states that it is offering .FM & .AM domain names to anyone interested in obtaining their own 'Great Sounding Web Address' at dotFM or through any of their affiliates, .FM/.AM registrars, and marketing partners worldwide.

"We're thrilled to see Kekc FM, the Jack-FM of Russia, utilizing the exceptional branding power of a .FM domain!" remarked George T. Bundy, Chairman & CEO of BRS Media Inc. "Stations go to great lengths to ensure that they have a simple, easy to remember, set of call letters, slogan and phone number." remarked George T. Bundy, Chairman & CEO of BRS Media Inc. "A station's Web Address should be just as important and just as straightforward. And, what's easier to remember than a catchy, great sounding web address? Like Bob.FM or 1015.FM."