Provides web publishers a combined service to gather and filter visitor data; offers consulting and recommendations to optimise sales conversions.

Clickstream Technologies Plc, a provider of patented digital data collection software based on 1st party cookie technology, yesterday announced a marketing partnership with Web Analytics agency WebtraffIQ.

Clickstream will gather data from clients' websites with their patented technology. The data will be automatically cleaned (separating human and non-human traffic), formatted and transmitted to WebtraffIQ's reporting interface and made accessible in real-time to users anywhere in the world via its browser technology. WebtraffIQ will then consult and make recommendations to clients helping them optimise marketing initiatives, brand recognition and sales conversions.

Clickstream's Datasherpa software eliminates the burden of creating, testing and manually inserting page tags, because its patented tracking code is automatically inserted into all pages or files as they are requested from the server. This ensures that 100% of pages are being tracked accurately at all times and that no data on visitor behaviour, sessions, transactions and traffic are lost, claims the company.