UserTrust, to drive trusted user and merchants interactions and has been deployed by hundreds of online merchants.

Comodo, a certification authority and Internet security company, announced UserTrust, a free platform for eMerchants to help them manage this critical and highly leverage-able business function. the company states that launched earlier this year, the UserTrust feedback platform has spread quickly and is now helping hundreds of eMerchants create more trusted sites through active management of customer feedback. companies are evolving their marketing infrastructure to encompass what Gartner terms as Enterprise Feedback Management. This evolving technology and set of business practices enables centralized systems for the continual collection, management, and use of customer feedback throughout the business.

The company declared that UserTrust platform provides an easy to use web-based management portal that lets eMerchants capitalize on creating more trust through customer feedback. eMerchants participating in this no-cost program will receive a free site seal, providing confirmation of their participation in UserTrust. It claims that eMerchants can incrementally improve business performance through a deep understanding of customer requirements that emerge through this type of platform. Built on their proven technology, the UserTrust Feedback platform, scales from one user to thousands as needs evolve and includes: Customer Feedback, Management Portal, Sophisticated Remediation Engine.

"We believe that with both businesses and consumers utilizing this platform, we can improve the Internet," Melih Abdulhayoglu, CEO and Chief Security Architect of Comodo said. "We can weed out bad eMerchants, reward good ones, and have a better user experience on the Internet once they are armed with information. UserTrust is free, and, importantly, consumers will believe in its objectivity because UserTrust is delivered by an organization that consumers have come to trust."