Together they will offer new internet marketing tools for website owners.
Daily.co.uk, a domain name and web hosting provider, today announced the first phase of collaboration with Clickstream Technologies Plc., a provider of Software as a Service (SaaS).
The company claims that website hosting and online shop customers will be offered services that can be used to detect pay per click fraud, generate sales leads and analyse visitor behaviour so they can optimise their sites to increase both sales and visitor satisfaction. Further it states that the first phase of services released today includes: heat and click maps which demonstrate where website visitors click and where they don't, a sales lead generation tool, movie recordings of visitors' navigation around websites, advertising click fraud detection, customer satisfaction surveys, and automated set-up for Google Analytics.
Daily.co.uk MD, Abby Hardoon, said "Our partnership with Clickstream represents a fantastic opportunity for website owners to extract the full potential from their websites. Business tools such as lead generation and pay-per-click ad fraud detection can make a real impact on revenue. By seeing where customers click and watching movies of customers navigating around a site, website owners can see what works for customers and what doesn't and amend their website to get the best both from and for visitors."
Brewster Barclay, Clickstream Managing Director, said: "The largest impediment to widespread adoption of SaaS Internet Marketing tools by website owners is the requirement for manual tagging, which remains an enigma to many. Using Clickstream's Datasherpa Platform, Daily.co.uk website owners are now free to enhance their online presence without the traditional barriers to implementation."