Establishes subsidiary and opens office in Japan; provides fulfillment for physical products in Japan, Taiwan, Hong Kong, Singapore and Australia.

Digital River, Inc., a provider of e-commerce outsourcing, yesterday announced that it has further expanded its operations in Asia-Pacific markets.

Extending its global presence, Digital River has established a wholly-owned subsidiary and opened an office in Tokyo, Japan. With resources in Tokyo, the company is providing local sales, site design and account management services, as well as fulfillment of physical goods, claims Digital River. In addition to local languages, currencies and payment methods, the company provides customer service support during local business hours in local languages. It also provides fulfillment for physical products in Taiwan, Hong Kong, Singapore and Australia, in addition to Japan.

"The launch of our Japanese subsidiary represents an important part of our long-term strategy to expand our international footprint," said Joel Ronning, Digital River's CEO. "By establishing an office in Japan and offering local e-commerce services, we intend to not only help our existing U.S. based clients further penetrate Asia-Pacific markets, but also expand our business among international companies interested in conducting e-commerce in Japan."