Digital River (digitalriver.com), an e-commerce outsourcing firm, yesterday announced that it signed an e-commerce agreement with Forbes Newsletter Gr...
Digital River (digitalriver.com), an e-commerce outsourcing firm, yesterday announced that it signed an e-commerce agreement with Forbes Newsletter Group (forbesnewsletters.com), a subsidiary of Forbes, Inc., publisher of Forbes Magazine.
According to Digital River, based on the agreement, it is managing the online sale, and automating the delivery, fulfillment and renewal of electronic subscriptions for more than 25 investment newsletters found on Forbes Investment Newsletter marketplace. It not only hosts the content for the newsletter site, but also provides order management, customer service, e-marketing and fraud prevention screening.
"Our global e-commerce solution continues to attract industry-leading content and software publishers," said Joel Ronning, Digital River's CEO. "We offer them not only new methods of increasing operational efficiencies, but also cost-effective ways of building incremental reach and revenue. We can help them manage the entire online customer experience, from providing 24x7 access to content, to automating downloads and renewals, and creating attractive promotional campaigns. We believe our E-Subscription service is another important indicator of our on going commitment to providing our clients true end-to-end e-commerce support."
"We are looking to increase online newsletter subscription sales and e-marketing capabilities," said Matthew Schifrin, vice president and editor of Forbes Newsletter Group. "By working with Digital River on an e-commerce outsourcing basis, we are able to accomplish these goals without having to invest in an expensive technology infrastructure. We intend to build upon Digital River's expertise to offer our customers more sophisticated subscription services, added convenience and greater satisfaction."
Earlier this month, Digital River launched a suite of e-marketing services to assist clients in optimizing their online businesses.