Signs multi-channel e-commerce agreement with SEGA of America; manages online software sales for select Sega games via direct and retail channels.

Digital River, Inc., yesterday announced that it is providing e-commerce support for SEGA of America, Inc.

Digital River is managing the online sale and delivery of select SEGA game titles purchased from sega.com, and hundreds of online retail, content and portal sites in the Digital River oneNetwork online sales channel. Based on the e-commerce agreement, Digital River built and recently launched SEGA's online store. In addition to hosting the site, Digital River is providing fraud prevention screening, customer support, and physical and digital product delivery of many well-known classic and new SEGA game titles.

Select SEGA games, including The House of the Dead 2 and Virtua Squad 1 and 2, among others, also will be available for sale and download through Digital River's oneNetwork online sales channel. oneNetwork offers Digital River clients the opportunity to generate increased visibility and incremental sales for their products through indirect sales programs.

"With more than 10 years of experience, we have developed e-commerce best practices to successfully grow an online business," said Joel Ronning, Digital River's CEO. "Taking a multi-channel approach to online selling is one of the most effective strategies a company can use to build its e-commerce business and increase market exposure for its software products. By selling software through branded online stores and our oneNetwork online sales channel, our clients can maximize their market and revenue opportunities."