Powered by company's Cloud Servers, Encoding.com expects to increase its average delivery speed of studio-quality video encoding services without incurring more hosting costs.

The Rackspace Cloud, the cloud computing division of Rackspace Hosting, today announced that Encoding.com, the internet-based video encoding provider, now relies on Cloud Servers, its enterprise-class IaaS offering, to support its rapidly growing computing and hosting needs. The company states that using the power of Cloud Servers, Encoding.com expects to increase the average speed at which it can deliver studio-quality video encoding services to its users by more than two-fold without incurring more hosting costs.

The company articulates that launched in September 2008, Encoding.com was one of the first companies to introduce a cloud-based, Software-as-a-Service (SaaS) solution for video encoding. It further states that Encoding.com's business model is to provide guaranteed turn-around times for encoding services at a fraction of the cost of in-house encoding. The company is said to have encoded more than three and a half million videos to date including a recent peak of 100,000 videos in just one weekend. Using this on-demand approach to high quality video encoding has driven the company's growth and attracted noted customers such as MTV Networks, CarDomain and Brightcove. The Flash plugin is required to view this object.

It says that each Cloud Server comes with a specific amount of guaranteed CPU power.  However, Cloud Servers customers can take advantage of extra processing power - at no additional cost - if and when the host machines are below their peak load.  The company claims that this unique CPU bursting capability of Cloud Servers can result in two significant benefits for Encoding: 1) faster service for their customers, and 2) reduced computing costs because of their ability to consume more processing power during peak times without incurring an additional fee.

"We are finding that customers are not choosing us for performance alone," said Emil Sayegh, General Manager, The Rackspace Cloud. "A broad range of companies - from innovative start-ups like Encoding.com to large enterprises - are choosing The Rackspace Cloud because of our comprehensive, worry-free approach to cloud computing so that customers can focus on what they do best. We take great care to help our customers with their total hosting experience which starts with our human touch known as Fanatical Support, and extends to optimal system performance, uptime, and ease of use."

"We offer a studio-class service at industry-leading encoding speeds with guaranteed service level agreements. We need a cloud solution that is powerful, dynamic and stable," said Jeff Malkin, Chief Operating Officer, Encoding.com. "With their Fanatical Support, rapid response and personal attention, The Rackspace Cloud helps us focus on what we know best - video encoding."