Rebranding procedure to be completed by end of June 2005; will integrate all divisions under one global brand.

FindWhat.com, Inc., a provider of internet based marketing services, today announced that the company will change its name to MIVA, Inc.

According to the company, the re-branding - which has been under development for nine months - is designed to unify the company's divisions and create one global brand around the businesses it has bought over the last 18 months. The company's NASDAQ ticker symbol will be changed to MIVA on June 13, 2005 and the re-branding process will be complete by the end of June 2005.

Its subsidiaries will operate under three divisions: MIVA Media, formerly the FindWhat.com and Espotting brands, will manage the company's advertising networks and all private label initiatives. MIVA Small Business, formerly Miva Corporation, will focus on developing integrated marketing and business solutions based on the MIVA Merchant e-commerce platform that includes merchant storefronts, payment processing, logistics management and professional services. MIVA Direct, formerly Comet Systems, will focus on helping businesses develop with customers by providing desktop consumer software such as private-branded toolbars and improve site performance through a suite of search-related applications.

"As our Company moves forward as a multi-dimensional enterprise and as we work to take Performance Marketing to the next level, we believe 'MIVA' better represents our core business vision," said Craig Pisaris-Henderson, chairman and chief executive officer of MIVA. "MIVA is inspirational and provides clear focus to our team, advertisers and partners, as we seek to define the future of Performance Marketing."