To work together with the group of other industry to combat phishing and improve online security.

GoDaddy.com, an ICANN accredited registrar and a provider of web hosting services, today announced that they are working together with the group of other industry to combat phishing and improve online security.

The company says that they are supporting a new standard for an enhanced type of digital certificate the Extended Validation (EV) SSL Certificate. An SSL Certificate is a digital credential that authenticates the identity of a web site and encrypts information via Secure Sockets Layer (SSL) technology.

The EV SSL Certificate guidelines are pending final approval by the Forum and will establish criteria for Certification Authorities (CA) in issuing, maintaining and revoking SSL Certificates for use in e-commerce. Among many important criteria, the next generation of Internet browsers will clearly display certificate identity information at all times. This will help consumers determine if they have been redirected to a phony or scam version of a site.

The EV SSL specifications undergoes process including verification of an applicant's legal and physical existence, identity and place of business. The right to use a domain name and that an entity has authorized the issuance of an EV SSL is also verified. The CA/Browser forum members developing the new specifications comprises of Internet community including Certification Authorities, the American Bar Association Information Security Committee and Internet browser software developers including Microsoft, Mozilla, Opera and KDE.

"Go Daddy is proud to be part of a prestigious group committed to making the Internet safe for everyone, we support a standard enabling more secure transactions, further legitimizing online business and better helping to prevent fraud for all Internet users," said Bob Parsons, Founder and CEO of GoDaddy.