Invites interested companies to participate in free online pay-per-click fraud research.
Hosting.com, Inc., a managed hosting and colocation services company, today announced that it is launching a six to twelve month comprehensive study into the issue of pay-per-click (PPC) fraud through its Hosting.com Labs division.
The company says that its Labs is designed to research some of the complex Internet challenges of the day and forward to its constituents' knowledge and information that may springboard development of new products and services.
In recent months, the practice has been getting increased media attention as large search engines such as Google and Yahoo have been battling lawsuits with customers claiming that they were overcharged for fraudulent clicks. Hosting.com is currently accepting participants interested in being a part of its PPC fraud study.
"Being a victim of click fraud ourselves as well as our clients, we began to study the issue a few years ago. We have applied our tremendous knowledge and expertise regarding Internet infrastructure and networking, security, and web user behavior to develop a sophisticated data collection system that will assist us greatly in our analysis of this problem, and assist our thousands of clients who spend significantly on PPC advertising," said Darren G. King, President and CEO of Hosting.com.