Includes new web site, logo and plans; designed to cater to IT professionals and business managers, often unfamiliar with IT.

Intermedia.NET, a provider of Microsoft Exchange and web hosting solutions for SMBs, today announced completion of a rebranding to better serve its customer base.

The company says that the new brand, including new web site, logo and plans, is designed to cater to both customers who are IT professionals and the growing number of business managers – often unfamiliar with IT. At www.intermedia.net, visitors will find both a section for IT managers and a section for business managers, with informative pages to 'learn about business email' and answer common questions like 'what is Microsoft Exchange?' and 'what is Exchange hosting?'

With hosted Exchange plans from $9.95 per user per month, plus 1 GB mailboxes on a clustered, SAN-based infrastructure, Intermedia.NET allows small organizations to get on-demand IT, claims the company.

"Many small businesses do not have an IT professional on staff," said Rurik Bradbury, VP Marketing for Intermedia.NET, "so come to us directly to sign up for on-demand services like Microsoft Exchange hosting. With our rapid growth among small businesses, I felt that we had to serve both business and IT professionals with the information they needed."