Company's Performance IP and international data center colocation services provide TruEffect with a fast and secure data-delivery solution.

Internap Network Services Corporation, a provider of end-to-end Internet business solutions, today announced that advertising technology provider TruEffect has adopted their Performance IP and data center colocation services to serve ads through its groundbreaking, patent-pending DirectServe solution. It states that this combination of TruEffect's innovative ad delivery systems and there network and data center solutions will provide maximum reliability to advertisers deploying personalized campaigns via the Internet.

The company believes that its online business solutions, including its high-performance IP and route-management technology, enables TruEffect to automatically bypass network congestion points. Their industry-leading 100% performance service-level agreement gives TruEffect the confidence to roll out interactive Internet advertising for the most demanding clients. Finally, the company's data center facilities provide TruEffect with the customized space and power needed to accommodate the rapid growth of Internet advertising.

"TruEffect is leading the online advertising industry with its innovative solutions, which promise its customers transparency and reliability for the best return on their online ad spend," said Philip N. Kaplan, chief strategy officer of Internap. "As enterprises ramp up their online advertising spend and new businesses are launched based on content monetization strategies, TruEffect guarantees maximum revenue from the value of online content, while ensuring the highest-quality, rich media experience for the end user."

"As advertisers dedicate more of their budget toward interactive marketing than ever before, Internap is integral to our success in delivering ad campaigns across the Web to capitalize on this uptake," said Ron Hill, president and CEO of TruEffect. "The addition of Internap's Performance IP network and international data center colocation will enable TruEffect to achieve portal certification which is a key requirement for delivering our clients' advertisements to high-traffic sites like MSN and Yahoo!."