Acquisition to further Isobar's plans of creating a worldwide search engine marketing operation.

Isobar, a full service digital network, recently announced it has acquired iProspect, a search engine marketing firm. This marks Isobar's first acquisition in the U.S. market and the 7th for Isobar globally in the past six months.

"This is a major move in the development of Isobar's global vision," said Nigel Morris, Worldwide President of Isobar. "Our clients now have access to iProspect's world class tools, best practices, and outstanding management team. We believe in their philosophy of how search fits within the context of marketing, and look forward to creating the future of digital marketing together."

"iProspect delivers high impact results to the world's most respected and identifiable brands, from Xerox to John Deere, from Sharp to PeopleSoft," said Fredrick Marckini, CEO and founder of iProspect. "We believe that iProspect and search engine marketing fit hand-in-glove with Isobar's vision of the future of digital marketing. Most importantly, our new place within the Isobar family will give us global reach and a direct affiliation with some of the world's most talented and innovative digital agencies."

By bringing together the resources of iProspect and Isobar's network of owned agencies including Carat Interactive, Isobar will establish the world's leading search engine marketing operation. Additionally, by extending the iProspect iSEBA bidding agent across Isobar's network of agencies, iProspect and its technology platform will be building the infrastructure for some of the largest paid search advertising spends in the market.