Selects Mirror Image to ensure global distribution of the company's performance-based marketing campaigns for affiliate, search and e-mail initiatives.
LinkShare Corporation,
a provider of technology solutions to track, manage, and analyze the
performance of sales, marketing, and business development initiatives,
yesterday announced that it has selected Mirror Image Internet,
a provider of results-driven content delivery solutions powered by a
patented global network, to ensure global distribution of the company's
performance-based marketing campaigns for affiliate, search and e-mail
initiatives.
Mirror Image's global content caching solutions cost effectively
offloads processing and protects websites from traffic spikes. With
broad content support and an unsurpassed cache hit ratio, Mirror
Image's global Content Access Point (CAP) network bypasses Internet
congestion and trims Web site processing costs to reliably serve static
and dynamic content to users worldwide.
According to Horace J. Meng, LinkShare's Chief Technology Officer,
LinkShare's affiliate network supports more than 10 million e-commerce
relationships. He adds, "Our clients rely on LinkShare to deliver
results-oriented initiatives on a global basis. Effective delivery of
client content is paramount in our business, and Mirror Image's content
delivery network ensures that the right information is presented to the
right customer at the right time."
"Performance-based marketing campaigns require an always-on network
to deliver targeted content," stated John Rozen, Chief Operating
Officer, Mirror Image. "Our patented global CAP network gives LinkShare
the reliability it needs to meet its clients' needs."