Webtracks service extends the tracking system concept of generating a log to record user activity.

Mirror Image Internet, a provider of content delivery solutions supported by a patented global network, today announced the availability of its Webtracks solution, a tracking system that captures user events and activities along with specific data to measure the user experience.

The company explains that tracking systems such as Webtracks serve critical functions, including eliminating data inaccuracies resulting from network latency and identifying legitimate user events served out of cache or by proxy servers. It further explains that such systems can be used to consolidate analytical data that results from content delivered through multiple servers or delivery networks and eliminate irrelevant transaction details.

The company states that its Webtracks service extends the tracking system concept of generating a log to record user activity. It avers that the service offers additional data which can be appended to the transaction and a configurable rules engine that offers companies the flexibility to define processing logic that meets their specific needs, including:

• Comprehensive campaign analysis.
• Ad server processing.
• Media play tracking.
• Certified download tracking.

"Tracking systems are integral tools on the Web today," said Gustav Vik, President and CEO at Mirror Image Internet. "However many web analytical services do not provide the necessary information to support today's web traffic analysis and operations. With Webtracks, we offer global performance and reliability to support business-critical initiatives along with flexibility to address specific application needs."