Real Media UK, a division of 24/7 Real Media, Inc., the only gateway to the total spectrum of interactive marketing and technology solutions for onlin...

Real Media UK, a division of 24/7 Real Media, Inc., the only gateway to the total spectrum of interactive marketing and technology solutions for online marketers and publishers, today announced that NTL Home, the UK's leading broadband Internet services provider and fourth largest ISP, has signed an agreement to license Real Media's Insight XE Web analytics solution for its innovative new broadband content service, Broadband Plus, Insight XE is 24/7 Real Media's proprietary Web analytics solution that helps organizations measure, analyze and understand the behavior of their site visitors in real time, in the language of their business, not in the language of their Web server.

NTL explained that NTL Home selected the Insight XE analytics solution to enable it to record clickstream data on the Broadband Plus website and to analyze behavioral pattern information across the site. In particular, Insight XE makes it possible for NTL to optimize its offering based on how visitors react to particular content depending on its location on the page, how long it has appeared on the site, and which partner supplied the content, as well as other criteria.

"Insight XE was the most impressive of the solutions we benchmarked when selecting an analysis tool," said Chris Bunyan, head of core Internet service at NTL Home. "Insight XE has the power to satisfy our information needs because it enables us to break down the site in ways that make business sense and to get a clear picture of what works for our users. Broadband Plus is an extremely important launch for NTL Home and we want to make sure we are working with the best partners to ensure the site is an enormous success."

John Piccone, Real Media Europe's technology commercial director, said, "We are delighted to expand our relationship with NTL Home, which also uses our Open AdStream ad serving technology for its digital TV platform." NTL Home also uses Real Media for exclusive advertising representation on its NTLworld website. "NTL Home is a powerhouse broadband ISP in the UK and is rapidly becoming recognized as leading the way in delivering premium fast access services. It is both a privilege and an exciting challenge to work with them on the launch of this compelling new product," Piccone added.


About NTL
In the UK, more than 11 million homes are located within NTL's fiber-optic broadband network, which covers nearly 50% of the UK including, London, Manchester, Leeds, Nottingham, Oxford, Cambridge, Cardiff, Glasgow and Belfast.

For more information on NTL, please visit www.ntlhome.com

About Real Media Europe, a division of 24/7 Real Media, Inc.
Real Media is the only gateway to the total spectrum of interactive marketing and technology. With expertise in all facets of interactive media, Real Media is the starting point for both publishers and marketers, enabling both to maximize customer relationships and revenue. Products and services include Internet ad serving, Web analytics, search engine optimization, online media representation and integrated marketing solutions designed to specifically address client goals and objectives. The company is headquartered in New York, with offices in other major U.S. cities, Europe and Canada.

For more information on Real Media, please visit www.247realmedia.com