Despite an industry average of less than $10,000 for domain names, this may signal a rebound in domain name investing.

After holding photographer.com for 10 years, Blake Newman, President, Artists & Associates Inc., a provider of photographic industry services, sold the domain name for $133,000.

Despite an industry average of less than $10,000 for domain names, this may signal a rebound in domain name investing. Newman plans to take the proceeds of the sale of photographer.com as seed money to expand his online procurement software and reservation system to a global audience featuring photographers around the world.

"It is the reputation of my great photographers, our professionalism, training and team concept that brings clients to our website, not our domain name," said Newman, President, Artists & Associates. "I believe that people will still visit us at artists-associates.com because of our great reputation, not simply because we had owned photographer.com."

Newman still owns over 350 domain names and is considering a contest, survey or test marketing to see which domain name might be the catchiest or easiest to remember.