IP Geolocation helps online businesses make key marketing decisions through a daily snapshot of their web visitors.

Quova, Inc., a provider of Internet geolocation data services, today announced that WiredMinds, a provider of software tools, has integrated its GeoPoint IP geolocation data into their Web analytics software application. The company says that this provides website owners with details about the customers visiting their websites, and adds an additional analytical tool to help understand the effectiveness of their online efforts.

The company articulates that serving customers such as KnowOne AG, Reed Publishing Group and OSRAM GmbH from offices in Stuttgart, London and San Francisco, WiredMind's Web analytic software tracks the behaviour of visitors to a Web site from their first click on a banner advertisement to the check-out process. It avers that this allows Web owners to analyse things like which products and product types are viewed most frequently, which products are placed in the shopping basket and which are finally purchased.

"Without the IP geolocation technology, our company simply couldn't function. It has become an indispensable part of the running of our business," said Sascha Buhr, CEO, WiredMinds AG. "We track several million clicks a day and any misleading data would spell disaster. We test the authenticity and accuracy of Quova's data on a daily basis and it has yet to let us down."