Enhances customer feedback platform by providing businesses with additional ways to connect with customers.


RatePoint, a provider of customer feedback and online reputation management services, yesterday announced a new e-mail marketing feature that will allow businesses to easily design and execute e-mail campaigns within the RatePoint platform. The company said that the new e-mail functionality allows it's members to further harness the RatePoint platform in building successful customer relationships and grow their business.

The company avers that the e-mail marketing feature offers pre-designed campaign templates and visual editing tools for easy customization. Additionally, users can access advanced reporting information from each e-mail campaign, including the ability to track links and open rates. These analytics tools allow RatePoint members to easily measure the reach and impact of e-mail marketing campaigns. A major component of the e-mail marketing tool is direct integration within RatePoint's leading customer feedback platform.  Businesses can easily include customer feedback links and authenticated RatePoint reviews into e-mail campaigns.

"By offering a powerful e-mail marketing capability directly within the RatePoint platform, we're really rounding out the solution to provide businesses with the ability to quickly build and send customized e-mails to drive their business," said Neal Creighton, co-founder and CEO, RatePoint. "Previously, where businesses may have leveraged separate customer feedback, e-mail marketing, and survey solutions like Constant Contact or Vertical Response, they can now use a single platform to easily collect authentic customer feedback and communicate with customers."