Employ Media registry is accepting registrations of legal trade names via EnCirca and NamesBeyond as part of the start-up phase which began on June 19.

.Jobs, the new domain name extension designed for helping companies more efficiently recruit new employees, has been officially launched in San Diego at the Annual Meeting of the Society for Human Resource Management (SHRM), on June 19, 2005.

On location for the announcement were representatives of SHRM, Employ Media - the registry operator for .jobs and EnCirca, an ICANN-Accredited registrar for .jobs. .Jobs domains are available in the form of companyname.jobs. In addition, companies may register domain names targeting geographic locations or job skills as long as the company name is contained in the domain name.

Applications for .jobs domain names can now be submitted at EnCirca and NamesBeyond. The Start-up Period for .jobs officially began at 2:30pm PST on Sunday, June 19, 2005. During the Start-up Phase, all companies should make sure to secure their legal trade names (also known as Service Marks) prior to the first-come, first-served operations commencing in September, 2005. Companies from anywhere in the world are eligible during this phase. NamesBeyond is also offering the same incentive to organizations that are members of HR associations.

"A .jobs domain for your company provides a non-stop route for job seekers to the specific and compelling career information, eliminating distraction or 'home page' congestion or confusion," said Tom Embrescia, Chairman & CEO of Employ Media and .jobs. "The .jobs domain will compliment and enhance your company's current best practices in hiring."