Begins October 23; owners of premium domains can set a reserve price in consultation with a Sedo broker.

Sedo, a domain parking provider, today announced an eBay-like auction service for domain name sales.

According to the company, the online auction system will run parallel to the company's direct negotiation model. Sedo's online auctions will begin on October 23. Although most listings are no-reserve auctions, owners of premium domains can hedge their risk by setting a reserve price in consultation with an expert Sedo broker.

"Sedo's auction model generates maximum return for premium domain owners by pairing active marketing of the domain name to large corporations, domain investors, and other potential buyers with a transparent, trusted, and universally accessible online platform," said Christian Kalled, Director of domain brokerage at Sedo.