Sprint joins forces with McKee Wallwork Henderson Advertising to announce ADBOWL , the real-time, interactive advertising ranking system for consumers...

Sprint joins forces with McKee Wallwork Henderson Advertising to announce ADBOWL , the real-time, interactive advertising ranking system for consumers. Powered by FatCow, the ADBOWL will debut during the championship football game on January 26.

Using a PCS Phone or by going to www.adbowl.com viewers can judge the commercials by casting votes for their favorite ads. The winners and losers will be announced at the end of the game.

"Now, Sprint wireless customers can be tailgating, traveling or catching the football game with friends and still be able to vote for their favorite ads," said Chip Novick, vice president of consumer marketing for the PCS division of Sprint.

Sprint wireless customers have become accustomed to voting on televised action during the NFL's regular season and the MLB World Series where they cast votes on key moments during the game.

Along with the wireless voting, the ADBOWL.com website will be live one hour before kickoff. In anticipation of high voter traffic volume, the website infrastructure has been enhanced to accommodate increased traffic during the game. "FatCow's hosting infrastructure is ready for the increase in traffic" said Peter Zeismann, director of marketing for FatCow.


About Sprint
Sprint is widely recognized for developing, engineering and deploying state-of-the-art network technologies, including the United States' first nationwide all-digital, fiber-optic network and Sprint's award-winning Tier 1 Internet backbone.

For more information, please visit: www.sprint.com


About FatCow
Founded in 1998, FatCow is a privately-held New Mexico-based company providing web hosting for small to medium-sized businesses and individuals looking for affordable, service oriented web hosting.

For more information, please visit: www.fatcow.com