Aims at creating standardized label for energy efficiency in data centres; increasing awareness amongst customers while choosing a service provider.

STRATO, a web hosting company, today announced its membership in The Green Grid at the Sustain IT Conference in London. The Green Grid is a global consortium dedicated to advancing energy efficiency in data centres and business computing ecosystems. The company explains that in co-operation with IT companies such as AMD, Sun Microsystems and Cisco, it strives to measure and improve energy usage in data centres.

The company declares that The Green Grid seeks to provide industry-wide recommendations on best practices, metrics and technologies that will improve overall data centre and business computing energy efficiencies. It avers that by joining The Green Grid, it is helping influence both developers and end users of data centre technology.

"We have joined The Green Grid because we want to create a standardized label for energy efficiency in data centres," said Damian Schmidt, CEO of STRATO. "We enable the customer to consciously choose an IT service provider. Green action counts, not green washing."

"The Green Grid makes energy efficiency in data centres transparent. It forces other data centre operators to act," added Schmidt. "In our data centres we can scrutinize The Green Grid's metrics and exercise them in a real-time environment."

"The Green Grid is pleased to welcome STRATO as a Contributor Member of the organization," said Tom Brey, a director of The Green Grid. "STRATO's knowledge and expertise in webhosting will be a great addition to the technical expertise within the organization and will further the mission of The Green Grid."