New Application Program Interface to enhance company's subscriber capability.

StreamSend, a provider of email marketing solutions, today announced the launch of its new Application Program Interface. The company states that with this service enhancement, subscribers can now bundle its features with their own offering or seamlessly integrate account functions with Content Management Systems, e-commerce shopping carts or other in-house solutions.

The company articulates that the API uses representational state transfer style software architecture to allow direct connectivity with core account features via all programming languages – from PHP and Perl, to Ruby on Rails. It adds that once integrated, their subscribers can import or export profile, subscriber or analytic data, track campaign analytics via in-house applications, remotely deploy email communications via an external Content Management System or automate email subscription and removal processes.

In addition, it further states that the developers can now incorporate StreamSend functionality into one single login. So companies can bundle, re-brand and re-sell core StreamSend Email Marketing features as their own offering, with end-users controlling and managing campaigns through one's own Graphical User Interface.

"With the roll-out of our advanced API functionality, StreamSend dramatically improves, simplifies and expands email marketing possibilities for both clients and resale end-users," explains Dan Forootan, CEO of EZ Publishing, creator of StreamSend.