Introduces vision to deliver 'Optimized Computing' through virtualization and automation.

SWsoft, a virtualization and automation software company, announced today that early in 2008 it will adopt 'Parallels' as its new corporate name. The company also unveiled its 'Optimized Computing' vision, which focuses on providing consumers, business and service providers with a broad portfolio of multi-platform virtualization and automation software.

The company states that the cornerstone of the Optimized Computing vision is the Parallels Open Platform – an overlay platform which brings together desktop and server virtualization plus system and business automation assets in conjunction with the company's rapidly expanding ecosystem of partner solutions for use in on-premise, hosted and software-as-a-service (SaaS) usage models. A visual representation of how the components of this vision work together is available at their website.

"This is the first in a series of moves that will help our customers and partners realize the benefits of what we are calling 'Optimized Computing'," said Serguei Beloussov, CEO, SWsoft. "This means enhancing Windows, Linux, Mac, x86 and ia64-based bare metal systems with innovative hypervisor-based virtualization, container-based virtualization and a suite of complementary automation solutions. Truly optimized computing requires virtualization, system automation and business automation components - which our company is unique in providing."