Former CEO of Hostway UK Rob Lovell leads the new London office to provide local growth, product and support expansion.

SWsoft, a provider of server virtualization and automation software, yesterday announced the official opening of its United Kingdom office.

Led by former Hostway UK CEO Rob Lovell, SWsoft UK will provide complete business and technical support for all SWsoft solutions. The new office joins other recent SWsoft expansion locations in China and Japan.

"SWsoft is committed to delivering innovative, reliable, and cost effective solutions for hosting companies, registrars, ISPs and Telcos," said Soeren von Varchmin, Managing Director of European and Asian operations, SWsoft. "With the addition of key expertise to serve the UK market, we are excited about expanding our relationships with current and future hosting partners on a more localized level to help make them more successful."

"The success of our partners and customers is a significant motivator for us to develop the most productive and best supported software for hosting and virtualization," said Rob Lovell, UK managing director, SWsoft. "I am excited to join SWsoft to help accelerate the company's momentum in the UK market and beyond.  Despite our rapid growth, we continue to invest in building and maintaining true partnerships with service providers regardless of size."