Company's Reseller View, Sales View and Marketing View advances integration between partners and manufacturers.

TreeHouse Interactive, a technology provider for partner relationship management (PRM), channel sales force automation (CSFA) and marketing automation solutions, today announced advances in its product suite which includes TreeHouse ResellerView, SalesView and MarketingView. The company states that with this product organizations are able to improve efficiencies and process integration between partners and manufacturers, benefit from the combination sales force automation with critical channel management, and maximize revenue opportunities with lead generation systems and multichannel marketing campaigns.

"Organizations today realize they must optimize their customer and partner relationship management systems, achieve greater visibility across their partner networks, and build a cohesive process that seamlessly ties sales, customer, and partner information together in a way that generates revenue and drives their business forward," said Erich Flynn, CEO, TreeHouse Interactive. "We are excited that companies such as  NetApp (NTAP), Motion Computing, Quantum Corporation (QTM), Step Up Women's Network and Mrs. Fields have chosen TreeHouse SaaS solutions to more effectively manage their channel relationships and maximize revenue opportunities. We look forward to expanding our market reach and continuing to address the need for comprehensive, high-performing partner relationship management and marketing automation solutions that provide a seamless partner and customer experience while driving incremental revenue."