Allows customers to deliver enterprise-class PRM to support partner networks seamlessly with CRM On Demand.

TreeHouse Interactive, a provider of on demand partner relationship management, channel sales force automation and marketing automation solutions, today announced the integration of its Reseller View PRM product with Oracle CRM On Demand. The company says that this new integration will allow Oracle CRM On Demand customers to deliver enterprise class partner portals to their partner networks enabling them to better sell, service and support a company's products. It adds that the combination of the two products will allow for a seamless experience between partners visiting a company's portal and the sales teams who manage those partner relationships in CRM On Demand.

The company articulates that its Reseller View PRM is delivered via a Software As A Service (SaaS) model. The web based portals are customized and feature its multi-tiered architecture which allows for different navigation, features and content to be delivered to different levels of partners such as silver, gold or platinum. Reseller View also provides automated application management, deal registration, lead distribution, contract management, MDF/coop management, special pricing approvals comprehensive reporting functionality, portal analytics, international character support, training and certification modules, FAQ module, where to buy/dealer locator, and marketing automation/communication all in one tool.

"We are very excited to announce the integration of Reseller View PRM with Oracle CRM On Demand," said Erich Flynn, CEO, TreeHouse Interactive. "This will allow customers to deliver world class partner portals to their partner networks, benefit from the automation and information that PRM provides, while leveraging their CRM infrastructure investment in Oracle CRM On Demand. Rackable's implementation of the combined products is proof that, in order to increase channel revenue, companies must improve the integration between their internal processes and their partner networks globally."