Company's new seal to increase confidence, traffic and transactions for sites that do not require SSL Certificates.

VeriSign, Inc., a provider of internet infrastructure services for the networked world, yesterday announced that VeriSign Partner Program members can now offer the VeriSign Trust Seal. The company avers that launched in February, the VeriSign Trust Seal is an extension of the world's most recognized online trust mark. It adds that the new seal is designed to increase confidence, traffic and transactions for sites that do not require SSL Certificates.

It says that the VeriSign Trust Seal pairs its familiar checkmark circle with the words "VeriSign Trusted," enabling businesses of any size to display a highly recognized visual element commonly seen on brand-name web sites. The company states that new seal further builds trust by communicating to consumers that the site has been scanned daily for malware and that the site represents an actual business whose identity has been authenticated by it. It further states that the seal adds another VeriSign security and authentication solution to those already available through the company's wide range of partners and is an ideal choice for sites that outsource their shopping cart or payment functions to third-party providers, and for those that do not collect sensitive personal information.

The company explains that by offering the VeriSign Trust Seal, VeriSign Partner Program members can increase revenue and differentiate their solutions. Web site hosting companies, domain registrars, shopping cart providers, payment and merchant services and all its existing resellers now have another way to help their customers display an instantly recognizable and globally trusted mark that establishes trust with consumers. It further explains that the VeriSign Trust Seal helps drive traffic by serving up the most recognized trust mark on the Internet while helping web sites avoid search-engine blacklisting. Additionally, increased conversions result as consumers have a higher propensity to take action on sites that they trust, and they will come back to sites that protect them from malicious attacks or identity theft.

The company mentions that VeriSign Trust Seal customers can also benefit from its integration with search engines such as TheFind. When a VeriSign Trust Seal customer appears in TheFind's search results, the VeriSign trust mark will appear alongside its listing, giving those customers an edge over results lacking trust indicators. The company claims that TheFind reports that internet users who see the VeriSign seal click through to that site 18.5 percent more often than those without the VeriSign seal.

"With the VeriSign Trust Seal, our partners now can bring the trusted VeriSign brand to a much broader marketplace, including content publishers, ad-supported web sites, small online businesses, and e-commerce sites whose shopping carts are managed by a third-party service," said Armando Dacal, Vice President of Channel Marketing and Strategy at VeriSign. "Now every web site whose success relies on a trusted relationship with consumers can display an extension of the most recognized trust mark on the Web."