3D Secure by EuroConex allows merchants to authenticate the cardholder with the issuer and association, for online card not present transactions.

EuroConex Technologies Ltd., a payment processing solutions provider, today announced that web hosting company Novara.ie has become the first Irish company to implement its new standard for payment processing, '3D Secure'.

3D Secure is an authentication method that allows merchants, issuers, acquirers and cardholders identify and authenticate themselves in the  Internet world for online card not present payments. 3D Secure is the architecture that allows a merchant to authenticate the cardholder with the issuer and association. The company says that it has got a positive feedback from its customers on the increased level of security. The additional information required from clients in the new ordering process is negligible. Additionally it helps fraud minimisation.

"euroConex are delighted to provide 3D Secure processing capability to Novara.ie. Processing payments over the Internet in a secure manner has been a cornerstone of the euroConex eCommerce strategy. By encouraging our merchants to adopt 3D Secure, euroConex decreases substantially the incidences of fraudulent transactions to the mutual benefit of all transaction participants" said Michael Keeshan, eCommerce Product Manager, euroConex.