Company to brand it self as a trusted business-class email specialist.

Webmail.us, LLC, a business-class email hosting provider and the mail division of Rackspace, today announced its corporate brand change from 'Webmail' to 'Mailtrust', a move that further emphasizes the company's commitment to providing trusted business-class email hosting for 85,000 businesses worldwide.

The company states that its choice of the Mailtrust brand is a direct result of feedback from the company's customer base, who indicated that the most important reason for choosing Mailtrust as their email hosting provider was 'trust'. The name Mailtrust also highlights business-class email as the core of the company's service offering and its focus to be the mail specialist that businesses can trust.

In addition to the new company brand, it also announced the addition of managed Microsoft Exchange hosting to its product portfolio. It explained that Microsoft Exchange is viewed by many as the corporate email standard and was a natural addition to Mailtrust's product line. With the addition of this to Mailtrust's flagship email hosting service, customers will now have a choice of platforms depending on their size, functionality and budgetary needs. Businesses currently running Microsoft Exchange in-house can now offload their corporate email systems to Mailtrust and refocus their IT resources more strategically, without having to alter the user experience for their employees or move to a completely different platform.

"Because email is so mission-critical, trust is crucial in choosing your email provider. We wanted a name that would reflect that," said Pat Matthews, president of Mailtrust. "The new name aligns our corporate mission with our reputation as a trusted email provider. We understand how serious it is to give control of such a mission-critical operation such as email to an outside vendor. Mailtrust indicates our dedication to becoming the world's most trusted provider of business email hosting."

"A dual mail offering of Managed Microsoft Exchange and Mailtrust's own Noteworthy brand is a strong step forward for the company," said Philbert Shih, research analyst for Tier1 Research, a division of The 451 Group. "Offering a choice between the Noteworthy and Managed Microsoft Exchange platforms is a strong selling point that should facilitate new customer acquisition and position Mailtrust for further growth as demand for collaborative and mobile messaging solutions accelerates."