New data-centric security solutions allows organisations to use web 2.0 as a business platform.

Websense, Inc., a web security provider, launched a new brand identity and unveiled a new marketing campaign to further establish itself as a provider of web, data and email security solutions. The company states that it has introduced real-time Web 2.0 content classification and malware protection product, the Websense Web Security Gateway.

The company explains that based on its security platform, Websense Web Security Version 7, the Web Security Gateway allows businesses to embrace and use Web 2.0 technologies to accelerate their business goals. In addition, the company has announced the general availability of Websense Data Security Endpoint, an addition to its data loss prevention portfolio that helps businesses stop data leaks through communications channels, such as USB devices, printers and applications where confidential data could be copied and pasted, along with networked resources.

"In today's world, the lines between work and personal time are often blurred," said Gene Hodges, Websense chief executive officer. "Many of our customers asked us for ways they could open up the Web for employees -- for both business and personal use -- without putting the business at risk. We've delivered the first data-centric security portfolio that gives businesses the power to say 'Yes' to Web 2.0 without worrying about data loss."

"Since the acquisition of PortAuthority, Websense has delivered three major product releases of Websense Data Security Suite and tripled the install base. Additionally, more than 65 percent of Websense data loss prevention customers use both Web security and data loss prevention technologies, giving them unique visibility and control over where confidential data can be sent," added Hodges. "We believe that we have the right product set, strategy and ability to execute to deliver value and return on investment to our customers and achieve at least 10 percent growth in 2009 billings."