Name.com LLC, an ICANN accredited registrar, yesterday announced that they will be offering .mobi domains at $12.99 for the first year.

According to a GSM study conducted in 2006, 1.3 billion people will connect to the Internet through a mobile device by 2008. Using an existing channel, organizations will have access to all mobile users in a cost-effective manner. This presents a great opportunity for organizations to develop new relationships with their target market, or simply build existing relationships while continuously establishing their brand, the company added in its release.

Randi Boyd, Registry-Registrar Liaison of Name.com LLC, is very enthusiastic to see the growth of mobile domains. She explains, "Having a method to conveniently access the Internet while I am on the move is very important to me. Whether I am trying to find the closest coffee shop or checking the weather forecast to determine if I should begin my accent up a Colorado 14'er, I know that .mobi sites will provide the fastest and easiest way to find the information I am seeking.