NamesBeyond, an ICANN accredited registrar, today opened registrations in the dotMobi domain to trademark holders and mobile industry association members.

The .mobi domain name is reserved for Web sites specifically designed to work with mobile handsets. Uma Murali, NamesBeyond's President and CEO said that registrations are open for Phase 1 of the .mobi Sunrise, with exclusive registrations to members of mobile industry trade associations GSMA, CTIA, MMA, CWTA and MEF. Registrations are also open to any trademark holder or applicant for Phase 2 of the .mobi Sunrise, which commences on June 12.

Neil Edwards, CEO of dotMobi, the .mobi registry said, "We are pleased to have NamesBeyond work closely with us to ensure members of participating mobile industry associations and trademark holders can register their names in the .mobi domain. That's because .mobi ensures that the user experience of the web on a mobile device anywhere in the world is as good as it is on a standard PC. And with four phones being purchased to every one PC, there are a lot of mobile users who are ready for a positive mobile Internet experience."