Web.com Launches SmartCalls
Web.com, Inc., a web services provider, yesterday announced that it has launched a new advertising solution to capture smartphone users' attention as they search for products and services. SmartCalls, a customized mobile marketing campaign based on the Google AdWords advertising service, is the ideal way to motivate potential customers to call, click and/or visit a business.
The company mentions that with its professional, customized campaign tailored to a particular industry and geography, SmartCalls can start businesses' phones ringing with Google mobile search ads and their 'click to call' features. These ads take advantage of the unique characteristics of smartphones, and capitalize on their ability to instantly connect by phone, or geo-locate for walk-in traffic. The SmartCalls product also provides robust campaign feedback including lead alerts, 24/7 call tracking and call recording. It all starts with a custom mobile marketing advertising plan based on an individual business's goals that is highly optimized for local search criteria and invites the customer to take action.
It says that SmartCalls solution joins the company's fully developed search engine marketing program which features professionally created and managed ad campaigns based on the Google AdWords advertising service. The company has been a Google AdWords Authorized Reseller since 2006, and was recently selected as a Google AdWords Premier SMB Partner in recognition of meeting Google's highest standards and criteria for qualification and transparency, and the demonstrated ability to deliver exceptional service to small- and medium-sized businesses.
"With growing momentum in mobile, we are focused on helping small businesses connect with customers on their smartphones, where a Google search is often the gateway to interaction," said David Brown, Chairman and Chief Executive Officer of Web.com. "A SmartCalls campaign can help drive qualified leads by instantly introducing a potential customer to a business's products and services in a mobile-enhanced way, even if the business doesn't have a separate mobile website."
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