Caldrea Selects Digital River to Run its New Online Store
 

Digital River, Inc. (NASDAQ: DRIV), a global leader in e-commerce outsourcing, today announced that it signed an agreement with The Caldrea Company, creators of a premium brand of aromatherapeutic, earth- friendly cleansers, tools and gifts for the home. Based on the agreement, Digital River built and launched an e-commerce site to support the online sales and marketing of Caldrea's household product collection. In addition to hosting the site, located at www.caldrea.com, Digital River is handling order management, fraud prevention, e-marketing, customer service and product fulfillment.

"Our business is focused on helping companies build, manage and grow their online channels," said Joel Ronning, Digital River's CEO. "We work behind the scenes on behalf of our clients, handling all the intricacies related to running an e-commerce operation and ensuring a superior online customer experience. Companies, such as Caldrea, find significant value in our e-commerce model because it allows them to continue to focus on their core competency, while offering an efficient way to open new markets for their brand."

Visitors shopping at www.caldrea.com can choose from a wide range of aromatherapeutic products in Caldrea's home keeping collection, including cleansers, hand lotions, laundry solutions, gifts and baby products. Caldrea's products are known for their plant-derived ingredients and essential oils as well as their exclusive fragrances - Lavender Pine, Citrus Mint Ylang Ylang, Green Tea Patchouli, Jasmine Lily, White Clover and Sweet Pea. The company's cleansers are earth-friendly and not tested on animals.

"Working through traditional retail channels, we've established a premier brand with a distinct look and feel, and superior customer experience," said Monica Nassif, Caldrea's founder and CEO. "We were interested in leveraging this success in an online environment to provide our growing customer base with an alternative shopping option. By pairing our wholesale expertise with Digital River's expertise in growing online consumer businesses, we can provide more convenience for our customers, increase our brand recognition and drive incremental revenues for our company."

About Caldrea:
The Caldrea Company is completely devoted to making household chores more enjoyable. Caldrea uses fresh, fragrant and plant-derived ingredients, as well as natural extracts and essential oils to provide superior freshness and cleansing performance. The company also develops luxurious cleaning tools, textiles and gifts, and is based in Minneapolis, Minn. As of May 1, 2003, Caldrea is sold in more than 1,600 fine specialty retailers across the United States. For more information about the Caldrea Company, please visit www.caldrea.com.

About Digital River, Inc.
Digital River, Inc., a global leader in e-commerce outsourcing, builds and manages online businesses for more than 34,000 companies worldwide. Its e-commerce solution and infrastructure are designed to help companies of all sizes maximize online revenues as well as cut the costs and reduce the risks associated with running an e-commerce operation. Digital River's international e-commerce services include site development and hosting, order management, fraud prevention, site merchandising, reporting and analytics, product fulfillment, e-marketing and multi-lingual customer service. Digital River's clients include 3M, ACT!, Autodesk, H&R Block, Major League Baseball Advanced Media, Motorola, Novell, Staples.com and Symantec.

For more information, please visit: http://www.digitalriver.com