Cable & Wireless committed to support Internet Content Labeling
 

Cable & Wireless, the international telecommunications group, today further strengthened its commitment to internet safety by announcing additional support for the Internet Content Rating Association (ICRA).

Cable & Wireless has made available £84,000 to help ICRA develop its content labelling system and promote such labelling around the world. Cable & Wireless hopes that, through an effective partnership between the internet industry, content providers and ICRA, website labelling will become mainstream practice.

Gareth James, managing director, UK Corporate Markets, Cable & Wireless, said, "Cable & Wireless believes that website labelling is increasingly regarded as industry best practice among content providers. As part of our commitment to internet safety, we recommend that our internet-based customers label their websites and we encourage our partners in the industry to support content labelling and the work of ICRA."

ICRA has developed a unique system that allows website owners to label their content themselves, according to the nature of the material available on the website. Reflecting the global reach of the internet, ICRA provides a labelling system based on objective and culturally neutral criteria that are understood around the world.


About Cable & Wireless
Cable & Wireless is one of the world's leading international communications companies. It provides voice, data and IP (Internet Protocol) services to business and residential customers, as well as services to other telecoms carriers, mobile operators and providers of content, applications and internet services.

For more information about Cable & Wireless, please visit: http://www.cw.com


About ICRA
The Internet Content Rating Association is a non-profit organisation that exists to protect children from potentially harmful material whilst preserving free speech on the internet. ICRA is supported by many of the leading internet industry players: AOL Europe, Bell Canada, BT, Cable & Wireless, Digimarc, The Internet Associaton of Japan, Microsoft, PAGi (Singapore), R3Net (Korea), Solarsoft, T-Online, Tiscali, Verisign, Verizon and Yahoo! ICRA is a UK registered charity.

For more information about ICRA, please visit: http://www.icra.org