VAServe LTD, a UK based web hosting company, today announced the launch of its new dedicated server brand service - a2b2.com.

According to the company, to achieve a high level of customer service, a2b2 is taking a unique forum-based approach, which allows customers to communicate directly with the staff and directors. Offering servers starting from $70 a month, a2b2 aims to provide outstanding service, reasonable prices, and a helpful community.

"By utilizing such a flexible format, we are creating a community where we know customers and can give them the best in service and support," said Rus Foster, Director, a2b2. "We believe customer service in the web hosting industry has become lacking and we want to reverse that trend by allowing people to speak directly to the people who can help them. Our tag line is 'dedicated to you,' and we will live up to that."

With the forum-based community, Foster is also running a blog where he details the ups and downs of a new business startup.