CallingID, a provider of web privacy software, today announced the launch of CallingID for the Internet, a solution that thwarts scammer's attempts to steal users' identity and personal information while browsing the web.
 
According to the company, the solution empowers users to decide before they give precious information by showing them the legitimacy of the websites they are visiting. It displays key visual verification information about the site's ownership including its location.  If any of the information is inconsistent or surprising, like a location in an unexpected country, the user could rethink his/her intention to submit personal information, such as username, password and credit card number, or to place an order from that site. Also, if the site owner hides its identity the user is immediately warned. A personal copy of the software can be downloaded from their website.

"Security approaches such as blocking access to websites are ineffective solutions for Internet fraud. Blocking sites often blocks access to legitimate sites such as their online banking website or eCommerce sites and this confuses users," said Yoram Nissenboim, CallingID CEO. "The problem demands a solution that ensures us that we submit information to the site we have in mind. This is the fundamental difference between privacy and security: CallingID doesn't block access, but instead provides the users with a simple way to see all the relevant data necessary to decide whether the site is legitimate."