Comodo Inc., a provider of Identity Assurance Management solutions, today announced that the advanced features now included in the forthcoming Internet Explorer 7.0 will allow users to make informed trust decisions whilst transacting online.

According to the company, aimed at enabling identity assurance in online e-commerce, Microsoft's IE 7.0 Beta is currently being checked by its development department. It has enhanced the functionality available to users during a secure SSL enabled session. The new 'Security Status' bar offers consumers a simple and effective line of sight trust indicator in the form of a new padlock symbol. Comodo has been working within the industry to deliver the technology backbone for this pervasive issue, essential to the long term success of e-commerce.

According to the technical overview released by Microsoft, IE 7 addresses the issue of financial transaction abuse on the Internet by providing users with clear and prominent visual cues to the safety and trustworthiness of a web site. With the assistance of IE 7 to help identify legitimate web sites, users can more confidently browse and shop anywhere on the Internet.

"Many current practices, including low assurance SSL certificates, will simply not be suitable going forward to create trust online as online merchants recognize that to create trust online requires a combination of infrastructure and fraud prevention technologies to capture the largest share of online revenue," said Mr. Melih Abdulhayoghu, CEO and President of Comodo.