A domain monetization company, DomainSponsor, today announced that it is rolling out a set of publisher tools at T.R.A.F.F.I.C. East, which will be held in Hollywood, Florida from October 24th to 28th, 2006.

According to the company, this system interface features real-time previewing and a broad selection of customization options, giving control and flexibility to domain owners. DomainSponsor's publisher tools test landing pages by domain, providing a monetization strategy by displaying the least converting.

This year marks the fifth T.R.A.F.F.I.C. East sponsorship for DomainSponsor. At the conference, Oversee domain experts Ron Sheridan, Jothan Frakes and Steve Hisey will host an exclusive panel session that focuses on domain portfolio sales. The discussion will include how portfolio sales deals are evaluated, the processes associated with selling portfolios and how to structure sales for maximum benefit.

"Publishers will see multiple benefits from the improvements made to our technology, most significant is the boost in performance which averaged over 10% in our Beta tests. Our publishers told us what they needed and that's what we're delivering. Customers now have increased control and will see higher payouts from simultaneous semantic, behavioral, and design optimization technology," said Lawrence Ng, Chief Executive Officer of Oversee.net.