Mozilla Corp., with the release of Firefox 1.5, the latest version of the acclaimed open source web browser, recently also announced the launch of Firefox Flicks. 

Firefox Flicks will showcase the widespread adoption of Firefox among web users, and builds upon the success of grassroots marketing efforts for Firefox 1.0. Firefox Flicks is a key part of Mozilla's ongoing community-driven, open source marketing efforts, organized online at SpreadFirefox.com and is the first in a planned series of marketing campaigns Mozilla will be rolling out in the coming months to drive worldwide adoption of Firefox.

Firefox Flicks is being rolled out in two stages – the first invites Firefox users to record a video testimonial about Firefox. The second, details of which will be announced in mid- December, is aimed at creative professionals and students.

"Our success has been driven by satisfied users letting other people know they are having a better Web experience with Firefox. Firefox Flicks taps into the creative energy and enthusiasm of our community to tell the world in their own words why they love Firefox," said Christopher Beard, VP, Products, Mozilla Corp.